The first thing I thought was – death throws. I can’t understand why a search engine (that isn’t doing so well) would concentrate on the minority readership. But then, reading further, it appears for some reason that women in their 30′s make up the majority of ask.com’s users! Not that there’s anything wrong with that, but it’s interesting how ask.com’s majority is the rest of the world’s minority. Is it something they should focus on, or perhaps a warning that they need to do better? Or are they aiming at the niche market? [SHOW ME]

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